Challenge

Financial Education Empowerment (Fin-Ed), a new non-profit organization, approached us requiring a complete brand identity to establish themselves as a trusted resource for financial education. They needed a name, logo, branding guide, presentations, social media presence, and a captivating booth design for educational events.

Solutions

Brand Strategy & Naming: We collaborated with Mary Lynn to understand her mission and target audience. Through workshops and brainstorming sessions, we developed the name "Financial Education Empowerment (Fin-ED)," which clearly communicates their inclusive and empowering approach to financial education.

Logo Design: We designed a logo that visually represents the organization's core values. (Here, you can describe the logo's design elements and how they tie into the brand message, for example, an open book symbolizing knowledge or a hand holding a graph symbolizing financial guidance.)

Branding Guide: A comprehensive branding guide was created to ensure consistency across all communication materials. This guide outlined the brand's color palette, typography, fonts, imagery style, and messaging guidelines.

Educational Materials: We developed engaging presentations for workshops and seminars, incorporating the brand identity and clear, concise visuals to effectively communicate complex financial concepts.

Social Media Strategy: We established a social media presence for Financial Literacy for All, creating content that raises awareness about financial literacy and provides valuable tips for individuals of all backgrounds.

Booth Design: To stand out at educational events, we designed a visually appealing and informative booth that attracts attendees and facilitates communication about financial literacy resources.