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Brand Idenity
Case Study: Salon Allure - Building a Brand and Cultivating Growth
Challenge
In 2018 Salon Allure, a new salon venture, needed a complete brand identity to establish themselves in a competitive market. After five years of success, Salon Allure approached us again seeking a brand refresh to maintain a competitive edge and reflect their evolving clientele.
Solutions
Initial Brand Identity (2018)
Brand Strategy & Naming: We conducted a market analysis to understand local competitors and identify Salon Allure's unique selling proposition. Through collaborative brainstorming sessions, we developed the name "Salon Allure" which evokes feelings of beauty, sophistication, and confidence.
Logo Design: We designed a logo that reflected the salon's brand identity. (Here, you can describe the logo's design elements and how they tie into the brand message.)
Branding Guide: A comprehensive branding guide was created to ensure consistency across all marketing materials. This guide outlined the brand's color palette, typography, fonts, imagery style, and messaging guidelines.
Visual Communication: Eye-catching window signage was designed to attract potential clients passing by. We also created professional business cards and appointment cards that reinforced the brand identity and provided essential contact information.
Brand Refresh (2023): Recognizing the need to stay relevant and attract new clientele, Salon Allure returned to us for a brand refresh in 2023. Our services included:
New Logo Colors: We updated the logo color palette to reflect current design trends and better resonate with their target audience.
Website Buildout: We developed a user-friendly website showcasing the salon's services, stylists, and promotions. The website seamlessly integrated with the refreshed branding.
Promotional Items: Eye-catching promotional items such as tote bags and t-shirts were created to increase brand awareness.
Social Media Strategy: We developed a social media strategy to increase brand engagement and attract new clients. This included creating visually appealing content and establishing a consistent posting schedule.
Customer Referral Cards: We designed customer referral cards to incentivize existing clients to recommend Salon Allure to their network.
Results
Strong Brand Foundation (2018): Salon Allure received a cohesive and professional brand identity that effectively communicated their desired image. The initial branding efforts helped them launch their business with a strong foundation for success.
Continued Growth (2023): The brand refresh in 2023 ensured Salon Allure remained competitive and relevant within the evolving beauty industry. The new website, social media presence, and promotional materials helped attract new clients and solidify their position in the market.
Overall, this project demonstrates the power of a well-designed and implemented brand identity, along with the importance of strategic brand refresh initiatives.
By collaborating with Salon Allure throughout their journey, we were able to help them establish themselves and cultivate sustained growth.
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